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Books Business Bestsellers: The Tipping Point Blueberry Brands Stock #1001-713
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The Tipping Point is that magic moment when an idea, trend or behavior crosses a threshold, tips, & spreads like wildfire.
Picture of Business Bestsellers: The Tipping Point
It's a book about change. In particular, it's a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does.

Standard production time depends on the imprint option you choose. Cover Imprint and Promo-Pages: Allow up to 15 business days from approval of proof. Custom Book Jackets: Allow 3-5 weeks from approval of proof.

Item # Quantity EA Price
4R
1001-713 50 Or More $23.50
1001-713 100 Or More $22.25
1001-713 250 Or More $21.25
1001-713 500 Or More $20.95

Custom Logo Imprinted Books: Business Bestsellers: The Tipping Point.

Blank Book Orders ship within 3-5 business days, unless specified for Rush Shipping.

• Custom imprint available.

• Full-color promo page insert available.

• Custom book covers available. 500 piece minimum for this option, please.

The following product imprinting, proofing and production processes may be subject to additional charges: additional colors and additional color run charges, artwork touch-up and reworking, bleeds and color trapping, cancellation charges, close registration and separations, consecutive numbering, curved text copy, dies and die cuts, embroidery, freight from the factory, halftone imprints, imprint location changes, less than minimum quantities, paper proof and changes to paper proof, plate charges, plate wash charges and plate changes, PMS color matching, product proof, re-order setup charges, run charges, rush service, samples and pre-production samples and UPS for samples, screen charges, second side imprint, split shipments.

This is not a complete list; there are many other possible processes for which charges would apply. Overruns are an unavoidable part of producing most promotional products. Any and all such charges stated above and any potential overruns will be detailed to you in writing, and upon your approval production will begin.

Business Bestsellers: The Tipping Point   
#1001-713

According to Gladwell, the Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

Just as a sick individual in a crowded store can start an epidemic of the flu, so too can a small but precisely targeted push start a fashion trend or cause the popularity of a new restaurant to take off overnight or cause crime or drug use to taper off. In The Tipping Point, Gladwell shows how very minor adjustments in products and ideas can make them more likely to become immensely popular.

He reveals how easy it is to cause group behavior to tip in a desirable direction by making small changes in our immediate environment.

• Hardcover with jacket, 288 pages.
• Softcover available.

For example, why did crime drop so dramatically in New York City in the mid-1990's? How does a novel written by an unknown author end up as national bestseller? Why do teens smoke in greater and greater numbers, when every single person in the country knows that cigarettes kill? Why is word-of-mouth so powerful?

What makes TV shows like Sesame Street so good at teaching kids how to read? I think the answer to all those questions is the same. It's that ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease. They are social epidemics. The Tipping Point is an examination of the social epidemics that surround us.



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